Gummies have changed the way people think about vitamin supplements. Unlike tablets or capsules, gummies are pleasant to consume.
Traditionally, the flavoring options for medications and supplements have been limited. With gummy vitamins, that’s not the case. The best adult vitamin gummies can be made to taste great in a nearly-limitless variety of flavors.
Is your pharmaceutical brand interested in expanding your gummy offerings? Here are 10 high-demand gummy categories to consider adding to your production line.
A multivitamin is a supplement that contains three or more vitamins and minerals.
There’s an enormous amount of multivitamins on the market. However, the category is conducive to tailoring products to different consumer segments, such as women, men, children, and seniors.
Among US citizens, multivitamins are the most commonly-used supplements. Gummy production provides new opportunities for appealing to the existing multivitamin customer base and delivering new combinations of vitamins and minerals.
Like multivitamins, vitamin C supplements have enjoyed long-standing popularity. Vitamin C’s immune-boosting benefits are widely understood by the public.
There’s intense competition for shelf space and customer attention in the vitamin C market. However, vitamin C is a versatile ingredient that’s fairly easy to work with, making it an appealing supplement to add to your gummy production line.
Gummy products typically contain gelatin, an animal product. Gelatin is an effective base ingredient for providing cohesiveness and texture.
However, for ethical or religious reasons, many consumers prefer gelatin-free vegan gummies.
Gummy manufacturers that choose gelatin alternatives have several options for vegan base ingredients, such as pectin, agar-agar, and carrageenan.
Vitamins are organic material, made by plants and animals. Minerals, on the other hand, are inorganic, coming from the earth itself. Minerals can be packaged as single-mineral supplements, such as magnesium, or grouped together with vitamins in multivitamins.
Like vitamins, various minerals are essential for human health. Gummy minerals hold broad appeal to health-conscious individuals as well as people suffering from certain ailments or deficiencies.
Biotin (vitamin B7) plays a role in the body’s breakdown of fats, carbohydrates, and proteins. Biotin is also taken to promote healthy hair, nails, and skin, although its efficacy in these areas hasn’t yet been conclusively proven.
Although more research is needed to understand Biotin’s benefits, its popularity has risen in recent years. As a supplement that many consumers are just now discovering, biotin provides an excellent growth opportunity for gummy manufacturers.
Apple cider vinegar, which is made by fermenting apple juice, is touted for numerous and varied health benefits. As with any trendy supplement, some claims about apple cider vinegar are likely overblown. However, there’s promising evidence related to antimicrobial benefits, diabetes management, glucose metabolism, and more.
The good news for gummy manufacturers is that apple cider vinegar is unpleasant to drink straight. That makes it an appealing item to consume in a chewy, flavor-enhanced gummy form.
Pregnant women need to increase their intake of some vitamins and minerals. Even among women who don’t typically choose to consume any supplements, the choice is usually made to consume prenatal vitamins. Flavorful and pleasantly-chewy gummies are particularly appealing to pregnant women who don’t enjoy taking regular pills or supplements.
Pursuing benefits associated with specific fruits and vegetables, some consumers seek out supplements infused with these plants. For example, cranberry supplements are popular for improving urinary tract health.
Gummies, which are chewed rather than swallowed like pills, provide a favorable option for individuals who wish to boost their consumption of certain plant foods. Gummies can provide whole or partial servings of certain well-regarded fruits and veggies.
The ketogenic (keto) diet isn’t new, but it’s been particularly popular and influential in recent years.
The keto diet involves strictly limiting carbs and sugar. As a result, many supplement consumers are seeking products that use alternative sweeteners. For gummy makers, this trend presents opportunities to market products that use sweeteners like stevia, monk fruit, and erythritol instead of sugar.
We’re still in the early stages of the gummy vitamin boom, providing incredible opportunities for growth-oriented pharmaceutical manufacturers.
Gummy Technologies offers personalized training, tech support, and ongoing education for our gummy equipment customers.
Our systems are designed and produced in the USA from our Phoenix, AZ headquarters.
If your team is ready to break into the gummy market, we want to help. View our selection of the highest-quality gummy manufacturing equipment or contact our team to learn more.